[vc_row full_width=”stretch_row” initial_loading_animation=”fadeIn” css=”.vc_custom_1509354392881{background-color: #f7f7f7 !important;}” class=”big-section”][vc_column width=”1/1″ desktop_alignment=”text-center” pofo_enable_responsive_css=”1″ pofo_hidden_markup_1507716676_2_26=”” pofo_hidden_markup_1507715533_2_66=”” pofo_hidden_markup_1507714958_2_38=”” alignment_setting=”1″ css=”.vc_custom_1510050591553{padding-top: 3% !important;padding-bottom: 3% !important;}”][pofo_section_heading pofo_heading_type=”heading-style5″ heading_preview_image=”heading-style5″ desktop_display=”display-inline” pofo_title_font_weight=”500″ desktop_width=”60%” pofo_enable_responsive_css=”1″ pofo_hidden_markup_1507715327_2_40=”” pofo_hidden_markup_1507715268_2_23=”” pofo_hidden_markup_1507715201_2_43=”” pofo_hidden_markup_1507714958_2_90=”” pofo_hidden_markup_1505109186_2_24=”” pofo_hidden_markup_1505109116_2_82=”” pofo_hidden_markup_1505108485_2_1=”” pofo_title_font_size=”14px” pofo_title_line_height=”24px” responsive_css=”padding_right_mobile:15px|padding_left_mobile:15px|width_mobile:100%25″ css=”.vc_custom_1523905555110{margin-bottom: 0px !important;}” pofo_title_color=”#6f6f6f” pofo_heading=”Product Development”][pofo_section_heading pofo_heading_type=”heading-style2″ heading_preview_image=”heading-style2″ desktop_display=”display-block” pofo_title_font_weight=”700″ pofo_title_element_tag=”h1″ pofo_enable_responsive_css=”1″ pofo_hidden_markup_1507714958_2_90=”” pofo_hidden_markup_1505108485_2_1=”” pofo_heading=”RUNA” pofo_title_letter_spacing=”-1px” css=”.vc_custom_1523905566510{margin-top: 10px !important;margin-bottom: 0px !important;}” responsive_css=”margin_bottom_mobile:0px”][vc_row_inner pofo_enable_responsive_css=”1″ css=”.vc_custom_1510050511503{margin-top: 90px !important;}” responsive_css=”margin_top_tablet:50px|margin_top_mobile:30px”][vc_column_inner width=”1/2″ desktop_alignment=”text-left” pofo_enable_responsive_css=”1″ responsive_css=”margin_bottom_tablet:50px|margin_bottom_mobile:30px|padding_right_mobile:25px|padding_left_mobile:25px” css=”.vc_custom_1510391078445{padding-left: 20% !important;}”][vc_column_text class=”line-height-28″]Starting point
Certes technologies developed a clip on microphone aimed at public speakers that replaces other invasive microphone systems. There initial idea was well received by the public, however their confusing design was not allowing them to have sufficient sales to justify having such a product.
Process
Together with Certes technologies, we redesigned the product around the customer journey and identity. In the process we simplified the servicing of the microphone, as well as reduced its amount of part by 50%.
Results
Following the completion of the project, Runa is now sold in 96 countries worldwide and distributed by elmo.[/vc_column_text][/vc_column_inner][vc_column_inner width=”1/2″ desktop_alignment=”text-left” pofo_enable_responsive_css=”1″ css=”.vc_custom_1510391151273{padding-left: 20% !important;}” responsive_css=”padding_right_mobile:25px|padding_left_mobile:25px”][pofo_lists pofo_list_style=”list-style-6″ pofo_list_preview_image=”list-style-6″ pofo_list_values=”%5B%7B%22pofo_list_value%22%3A%22%3Clabel%20class%3D%5C%22width-30%20display-inline-block%5C%22%3EClient%3A%3C%2Flabel%3ECertes%20Technologies%22%7D%2C%7B%22pofo_list_value%22%3A%22%3Clabel%20class%3D%5C%22width-30%20display-inline-block%5C%22%3EIndustry%3A%3C%2Flabel%3EAudio%20%20%2F%20%20Electronics%22%7D%2C%7B%22pofo_list_value%22%3A%22%3Clabel%20class%3D%5C%22width-30%20display-inline-block%5C%22%3EServices%3A%3C%2Flabel%3EProduct%20Development%2C%20Product%20Design%22%7D%2C%7B%22pofo_list_value%22%3A%22%3Clabel%20class%3D%5C%22width-30%20display-inline-block%5C%22%3EYear%3A%3C%2Flabel%3E2016%22%7D%2C%7B%22pofo_list_value%22%3A%22%3Clabel%20class%3D%5C%22width-30%20display-inline-block%5C%22%3EWebsite%3A%3C%2Flabel%3E%3Ca%20href%3D%5C%22http%3A%2F%2Fwww.certestechnologies.com%2F%5C%22%20target%3D%5C%22_blank%5C%22%20rel%3D%5C%22noopener%5C%22%3Ewww.certestechnologies.com%3C%2Fa%3E%22%7D%5D”][/vc_column_inner][/vc_row_inner][/vc_column][/vc_row][vc_row initial_loading_animation=”fadeIn”][vc_column width=”1/1″][vc_single_image image=”21255″ img_size=”full” alignment=”center” css_animation=”fadeInUp”][vc_single_image image=”21256″ img_size=”full” alignment=”center” css_animation=”fadeInUp”][vc_single_image image=”21257″ img_size=”full” alignment=”center” css_animation=”fadeInUp”][/vc_column][/vc_row][vc_row full_width=”stretch_row” initial_loading_animation=”fadeIn” css=”.vc_custom_1505205602342{background-color: #f7f7f7 !important;}”][vc_column width=”1/1″][vc_row_inner][vc_column_inner width=”1/1″ desktop_alignment=”text-center” alignment_setting=”1″][pofo_section_heading pofo_heading_type=”heading-style5″ heading_preview_image=”heading-style5″ pofo_text_transform=”text-uppercase” pofo_enable_separator_before_after_title=”0″ pofo_title_font_weight=”500″ margin_setting=”1″ desktop_margin=”margin-70px-bottom” mobile_margin=”xs-margin-30px-bottom” pofo_hidden_markup_1505205712_2_98=”” pofo_hidden_markup_1505205658_2_45=”” pofo_hidden_markup_1505205567_2_66=”” pofo_hidden_markup_1505205209_2_59=”” pofo_heading=”Project Photo Gallery” pofo_title_letter_spacing=”3px” pofo_title_font_size=”11px” pofo_title_line_height=”14px” pofo_title_color=”#232323″][/vc_column_inner][/vc_row_inner][vc_row_inner padding_setting=”1″ mobile_padding=”xs-padding-15px-lr”][vc_column_inner width=”1/1″][pofo_image_gallery image_gallery_type=”lightbox-gallery” pofo_image_gallery_preview_image=”lightbox-gallery” image_gallery=”21258,21260,21259,21264,21263,21265″][/vc_column_inner][/vc_row_inner][/vc_column][/vc_row]